Find out what’s broken before you pay to fix it.
Why start here
Most rebrands fix the wrong thing. A new logo goes on top of a vague position, and two years later the business looks different and sounds the same.
The audit costs a fraction of a rebuild and tells you whether you need one. Sometimes the answer is a new identity. Sometimes it’s a better company profile and a website that answers what buyers actually ask.
What we look at
- Every touchpoint a buyer meets: website, company profile, tender documents, catalogue, LinkedIn, stand, signage.
- What Google and AI assistants such as ChatGPT say when someone asks about your category.
- How consistently the business is described across teams, markets and languages.
What you get
- A written Brand Gap report, scored against the six gaps.
- The three problems costing you the most, in order.
- A recommended starting point, with an honest budget range.
Who it’s for
Businesses that know something is off but can’t name it. Leadership teams about to spend on a rebrand, a website or an exhibition. New owners who inherited a brand.
Who it’s not for
If you already know exactly what you need, such as a stand for a show in six weeks, skip the audit and book a call.
Questions
What do you need from us?
Access to your current materials, two hours of leadership time across the audit, and introductions to a few clients who will talk to us honestly.
How is this different from the free call?
The call is a first look from the outside. The audit goes inside: interviews, competitors, search data and a written report.
Or write directly: hello@thegapfillers.comWhatsApp +91 97461 23009