Digital Marketing & Lead Generation. Turn attention into enquiries you can count.
Social media, LinkedIn, paid ads, email and WhatsApp, run to one plan and reported in the only numbers that matter: enquiries and what each one cost.
Closes the Growth gap.
The problem
Most marketing reports count likes, reach and impressions. Your finance team counts enquiries. When the two never meet, the budget is the first thing cut.
We run digital marketing the way a sales director would want it run: aimed at the people who buy, measured in pipeline, and connected to the brand so every post and ad looks and sounds like you.
What’s in the work
Social media management
A planned calendar across LinkedIn, Instagram and Facebook, with content made for each platform rather than one image resized everywhere.
LinkedIn account-based marketing (ABM)
Content and ads aimed at a list of named companies and the specific roles inside them who influence the decision.
Paid campaigns
Google Ads for people already searching, LinkedIn for specific roles and companies, Meta for consumer and local reach. Each one sent to a landing page built to convert.
Email marketing and nurture
Newsletters and follow-up sequences that keep you in front of buyers during long decision cycles, without becoming spam.
CRM and marketing automation
Setting up HubSpot or a similar CRM so every enquiry is captured, assigned and followed up, instead of living in someone’s inbox.
WhatsApp Business marketing
Broadcast lists, quick replies and enquiry handling on the channel many of your buyers already prefer, within WhatsApp’s own rules on consent.
Reporting
One monthly report: enquiries, where they came from, what each one cost and what we will change next month.
Signs it’s time
- You post regularly and nothing comes of it.
- You spend on ads and can’t say what they return.
- Enquiries arrive by email, phone and WhatsApp and some are never answered.
- You want to reach specific companies, not everyone.
- Your social pages look different from your brand.
How it runs
Analyse
We look at your channels, campaigns, CRM and enquiry flow, and trace where good enquiries actually come from.
Rebuild
We build the plan, the content, the campaigns and the enquiry handling to work together from the first month.
Showcase
Every month you get a short report in enquiries and cost per enquiry, with the next month’s changes agreed.
Questions
Which is better for B2B: Google Ads or LinkedIn Ads?
They do different jobs. Google reaches people already searching for a service. LinkedIn reaches specific roles and companies before they search. Many B2B programmes need both.
What is account-based marketing?
Marketing aimed at a defined list of target companies and the people inside them, rather than a broad audience. It suits businesses with a small number of high-value buyers.
Do you manage social media for consumer brands too?
Yes. The same approach works for retail and consumer brands, with more weight on Instagram, Meta ads and local search.
Not sure this is
the right starting point?
Thirty minutes, no cost. We’ll tell you where the gap is and where to start, even if it isn’t here.
Or write directly: hello@thegapfillers.comWhatsApp +91 97461 23009