Brand Identity. Look like the business you’ve become.
Logo, visual system, tone of voice and guidelines, designed as one kit, so the brand looks and sounds the same on a business card, a tender file and a six-metre stand wall.
Closes the Recognition and Memory gaps.
The problem
Buyers can’t see your capability, so they judge what they can see. A dated logo, clashing colours and a different typeface on every document say the business is disorganised, even when it isn’t.
A good identity does the opposite. It makes a young company look established and an established one look current, before anyone reads a word.
What’s in the work
Visual identity
Logo, colour, typography, image style, graphic devices and layout rules. A system, not a single mark, so the brand stays recognisable where the logo isn’t.
Tone of voice
How the brand sounds: the words you use, the ones you avoid, how formal or direct you are. Written up with before-and-after rewrites so your team can apply it.
Brand guidelines
Rules people can follow without calling us, with right and wrong examples. Written for marketing teams, printers, signage makers and stand builders.
Partner and distributor brand kit
Distributors, dealers and resellers who carry your brand usually get it wrong. A kit of rules, logos and ready-made templates keeps your brand intact in their hands, and theirs intact next to the brands they represent.
Corporate document system
Letterheads, quotations, invoices, purchase orders, delivery notes and organisation charts, designed on-brand and set up to work inside your ERP or office software.
Signs it’s time
- Your logo looks dated next to competitors.
- Every document looks like it came from a different company.
- Partners and suppliers keep getting the brand wrong.
- You are about to launch a website, a stand or a new product.
- The business has changed and the identity hasn’t.
How it runs
Analyse
We audit every touchpoint and study how your category looks, so we know what to keep and what to break from.
Rebuild
We design the mark, colour, type and voice as one system, then test it on real material: the profile, a tender page, the website and a stand wall.
Showcase
You get guidelines, source files and templates your team can use from day one, plus a handover session.
Questions
What is the difference between a logo and a visual identity?
A logo is one mark. A visual identity is the whole system around it: colour, type, imagery, layout and rules. It is what makes a brochure recognisably yours with the logo covered.
Can you work with our existing logo?
Yes. If the logo has recognition worth keeping, a refresh modernises the system around it.
Not sure this is
the right starting point?
Thirty minutes, no cost. We’ll tell you where the gap is and where to start, even if it isn’t here.
Or write directly: hello@thegapfillers.comWhatsApp +91 97461 23009